How to make money with a dating website
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Building your own online dating website is a great way to earn an extra income online. You may want to ask yourself if you are just looking for a project to work on part-time or if you are really interested in getting into the online dating business. People will always want to meet and hook up; that's one thing that will never change. The dating industry is hot and will always be in demand. I've started and built about 12 online dating sites and were able to sell three of them for 5 figures years ago. I have a blog and an ebook about the online dating business see my profile. Getting started can be easier than you think. I can give you the right resources to get your dating website up and running, and tips for establishing a brand for your business and growing your membership to generate monthly income. All of the dating websites I built started with zero members. In this article I'll talk about all the alternatives as well. I recommend SkaDate as a platform. If you choose SkaDate you can add a mobile app onto your site; if you go with WordPress it will be just mobile friendly not a true mobile app. It's going to take time and consistent marketing and advertising to grow your community, so give your hard work time to blossom. Below is the longer version where I give you details about all these steps. Keep on reading while I break it all down. A Decision: Free or Paid One of the first things you'll have to decide, if you're building a dating website community, is whether it will be free for all or pay-to-join? This is a very important question and in many ways will determine your level of success. I've worked with both and each has its pros and cons. Free Membership Dating Sites Choosing to create a free dating website will definitely help you build your community fast. This method is especially useful if you choose a small niche or local market to building your community around: for example, Miami pet lovers or Orange County singles. When you choose a small niche and then make the site free, it becomes easier to attract singles that are eager to join. I use this method when I start with zero members and want to build a community of real users. One of the most popular free dating sites is Plenty of Fish; this site now has millions of members and still offers free membership. Just because you start out as a free dating website doesn't mean you have to stay that way. If you are in a niche with very little competition, you can easily start to charge to make money from the site. But keep reading, because charging your members isn't the only way to make money from your dating website. Paid Membership Dating Sites Getting started with a paid membership site requires a marketing strategy. Think about it; no one wants to pay to date no one. If there are no members no one will pay to stay on your site. So this method will require marketing cash to get started. Another option with this method is to partner with a white-label dating site affiliate that supplies members for you and then pays you a % of any new members that join through your website. Once you figure out if your dating website will be free to join or pay to subscribe, choosing the right solution to build your dating site is the next thing to decide. You have a few options. Choose a free framework or purchase a software solution that comes fully featured and ready to go. Paid Online Dating Software Solutions I recommend purchasing a professionally developed software program to start your dating website. Especially if you are not familiar with website design or coding, this will save you time and money in the long run. The best online dating site software out there is SkaDate. It's the best because it's constantly updated and improved to make sure you are offering your visitors the absolute best technology. It has video chat, mobile messaging, flirting and user email, and a very advanced mobile app component that you can add on, ready to go out of the box. Free and Almost-Free Online Dating Website Solutions The following list included FREE options for building your online dating site. Try these options if you have some experience with website design or need to save a few buck; they will need some customizations to include many of the features expected on a dating website. Can be done easily with templates; read on for my template recommendations. Requires PHP and HTML coding knowledge. Also requires coding knowledge. With these options the framework is free, but you will have to hire someone to handle all of your customizations if you can't do them yourself. WordPress offers some pretty beautiful options for your online dating site. Using WordPress is a fairly easy way to get your online dating site started quickly. There are several themes, or templates, that I've found that include everything you need to get started, including Sweet Date see below. The cost associated with WordPress is based on what theme or template you choose to create your dating website. The only other cost you'll have is your monthly hosting fee to keep your website online. It's a pretty good deal to get you started. If you choose BlueHost, they have the quick Free Wordpress Installation option as well. Most hosting companies will set up your Wordpress site for you. All you'll have to do is purchase your WordPress dating website theme and install it. The Money Is in the Niche! So by now, it's time to start thinking about who you are building your dating site for. With so many larger competitors like Match. You will be better off and see faster results by choosing a niche. Contrary to popular belief, there are still TONS of dating niche markets that are unserved or are undeserved. The Mighty Authority Rules! Your goal in choosing a niche market is to become the authority site. OK, now this may seem obvious, but really, I've seen so many dating sites that are just outright generic. It is so important to establish a professional image. This includes your logo and your template choice. If you choose a niche like sci-fi lovers, it's also fun to use a theme like the solar system or stars. Just make sure your site looks super-professional. Branding is going to set you apart from other dating sites that may provide the same niche as you. Branding is what will establish you as an authority site. Get People to Your Site Now comes the fun part, watching your community grow. Depending on how you choose to build your dating website, you may start with zerp members. ALL of the dating sites I started had no members on day one. Make sure your title tags are unique on every page, and you research your keywords thoroughly. Use Google Keyword Planner for this, it's free. A quick way to generate some traffic, there are many online directories to list your new dating site in. Do a google search to find these. You can generate traffic this way, but you can also get flagged quick. Facebook has a really simple and affordable advertising program. You have to have a Facebook account to get started. I am sure there are single people where you live. Why shouldn't they know about your website? If you have a pay-to-join dating website, you can pay affiliates or recruiters a percentage of each sale for sending you new members. Make sure, from the moment you decide to start your online dating website, that you are collecting email address. Communicate regularly through email to get referrals and keep your members active. Be creative with your marketing efforts. With every niche there are tons of unique ways to market your dating website. Think about who your website was created for, and then find out where those people hang out, online and offline. If your site is pay-to-join this is one of your income streams. It's always a good idea to make some of your features free for all, but charge a fee to initiate communication. So it's free to browse, but pay to communicate. Note: Make sure the dating software you purchase includes a pay-to-join system so that you can make money; some free dating software may not include this feature. All of the resources on this page include a pay-to-join option and all the ecommerce tools you need to process secure online payments. As your build your community and increase traffic, you may want to offer related resources to your members. If they make a purchase, you get paid. Examples of affiliate offers include deals at restaurants, jewelry sites, flower shops, and gift shops. Note: Check out Commission Junction Google it for a variety of affiliate programs you can join and link to your site. You have to have your website up and running before they will approve your website to sponsor affiliate ads. Yes, we cannot forget the mighty Google. If your website is free-to-join, Google Adsense can definitely compensate you for your operating cost. Just a note: be strategic with your placement. You want your ads to complement your content. You want members to browse, and then see ads when they are ready to leave your site. The money is in the list! Building your dating website will create a very large database of email addreses. Use this information to stay in communication with your members. It is very important to let them know your site is active to keep them coming back to check on what's new. Your dating website system will automatically send out new-member and match notifications; in addition to these notifications make sure you personally keep in touch. I could talk on and on about the online dating industry, and I will! There's plenty more I want to share. I hope this article has provided some helpful resources for you as you get started. Please share your comments or questions as your journey begins or as you continue in the online dating business. If you have questions please leave a comment. The above are great tips on how to create an online dating site, but unfortunately it will be for nothing as there is no way of making one successful using any of the above methods. This means you instantly lose about 70% of possible customers, as it is proven that 70-80% of all people using a dating site are doing so through a dedicated app. Even if you are highly successful enough to get 5,000 people join, if you dilute that down over the various geographic areas you are covering suddenly the number of people within a reasonable 25 miles of the user who joins, drops to around 10-20 people. As soon as that user has contacted 100% of those users, they have run out of people to contact and if none of them reply back, then they will stop using your site and move on to a much more popular one. And do not underestimate how difficult it is to get over 5,000 users. Most dating sites struggle to attract more than 1,000 before they give up because of the difficult challenge of attracting people. You need a custom script to have any real chance of ever making it a success, and you need to offer features that work, are useful and make people want to be a part of it, rather than just buy a script and hope people join your brand new site rather than swipe right on thousands of people in their area on Tinder. Far too many people get caught up on all the thousands of amazing functions such as 3D cities, VR dating, Playing games with potential dates, and none of that matters, its pointless expense and resource drain when reality is that people just want lots of people in their area to choose from, who reply back and talk about making a date. That means for every woman that joins, there will be at least 4 men joining, and the problem with that is, is that a woman soon gets inundated by hundreds of messages a day whereby a man gets one or two a week. And so women tend to ignore all but the most intriguing messages and ignore maybe 95% of the rest. What this does is results in men joining, sending or paying to send lots of messages and getting no interest back and they end up leaving because of it. That means for every user you bring to the site, there is a high chance they will leave again after a month because of the lack of female interest in them. And women rarely join sites for very long as they get sick of men constantly throwing messages at them. Some of the biggest sites in the world have managed to find a unique way of attracting huge crowds of women usually involving spending millions in marketing, others simply fake it, and pretend to have lots of women and even respond as women to fake interactions. But if you have not considered how to either A attract at least 1 woman for every 2 men you are getting signed up, or B find a way to fake female interactions, you are never going to make a long term profitable success, because as soon as you get one or two people subscribing, you lose them again the next month out of boredom and failure to get any conversations. And then you rely on pure advertising revenue to fund your site which will never amount to more than part time pocket money, rather than multi-million success stories you were hoping for. Hit me up at filthysexy outlook. I have specific questions for my site. Is WordPress user friendly if I'm not if I'm not an experienced web designer? I'm a little fuzzy on that part. I'm for sure using Skadate. Is there an email address I may contact you? Thanks for giving such great research information. Hope to hear from you soon. Is there any place on line where I can access to these information or at least to get some ideas? Considering the original content is a few years old do you have any updates, as far as software is concerned, for developing a dating site? Asking for an opinion as far as WordPress is concerned... Have you heard of or experienced yourself issues with incompatibility between plug-in updates? Keep up the good work and I hope to hear back! I want to make the site but I,m worried it would get stolen off me if you know what I mean and it would be copied like. I just want to know about copyright stuff and what I should consider there to protect it. Writing the code myself was difficult and time-consuming - but it was also tremendously rewarding. I feel much more confident about my website programming skills now. I used HTML, CSS, PHP, Javascript, and MySQL for the database. But in the end you will find that writing the code or purchasing a package and setting up the site are the easy parts. The really difficult part is attracting and keeping site members. I am still working on that one. I believe there is definitely a need in my community for this online dating site. There is certainly a niche for both the love seekers and for me to profit as well but, I am just so scattered on how I can build it with all this too much information. As for increasing engagement depending on how many members you have the online chat feature could work against you if you don't always have a ton of people online at the same time, adding the forum or a blog could be better. Ask questions through your forms on set up an onsite poll to ask questions to get feed back and spark conversations. I've even done things like choose a featured member and blog about them or highlight them someway. This usually gets a conversation going and can increase your signup if people are interested in this person. It can be exciting to share their success once they've been matched with a date from someone on your site. I am a software developer and designed, programmed my website from scratch. This enabled me to save money be coding the site myself. Right now I am focusing on getting members to join my site. My site is giving-away a free iPad mini this month, registration end is February 17, 2014 at 11:59:59 p. Research showed that it's better to end a giveaway on a Monday night. My 1st goal was to build a dating site - check. My 2nd goal was to get members to join - check. My 3rd goal is to start generating profits - in process. I even saw someone release a live site with the demo member photos still in place! It's a bit of a Catch-22... You have to have members to have a good site, but you have to have a good site to get members! With a glut of dating sites, I think coding something original is the way to go. It's a great way to learn programming! Since you have quite a bit of experience, could you recommend a must have feature I should add to keep members engaged? Login This is necessary to sign in to the HubPages Service. Akismet This is used to detect comment spam. 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